From the 18th until the 20th of October the ADE (Amsterdam Dance Event) takes place for the 22st time (since 1995). Even if the event calls itself an “electronic music platform and the biggest club festival in the world for the whole spectrum of electronic sub-genres“ they’ve included HipHop related program as well. I’m happy to introduce you to some of the performing artists and conferences worth taking a look at.
The first time I visited the ADE was by mistake last year. I just wanted to spend a nice touristical day in Amsterdam with my girlfriend, but we ended up pulling an all-nighter visiting free festival venues after wondering about all exciting daytime playground activities (to be seen in my facial expression in the picture below).
After the introduction of some of the Dutch performing artists (you might already know some of them from YPHOT) I’ll give you some more general information about the festival and three HipHop related conference recommendations which are in line with the development that I’m addressing in my monthly series “HITS OF TOMORROW“.
Bizzey – Traag ft. Jozo & Kraantje Pappie (prod. Ramiks & Bizzey)
You hear this one in the clubs all the time. Listen: You’ll understand why!
Adje & Architrackz – Silence
Carribean vibe combined with a dark voice. Smooooth!
Afro Bros & Finest Sno – Breek Je Bakka
Afrobeats, catchy melodies and rap. Shake your boteeeh!
ANBU – GEEN FOCK (prod. Jiri11)
They would be Young Thugs favourite artists from NL!
Lil Kleine – Loterij ft. Ronnie Flex (prod. Jack $hirak)
If they look familiar to you it’s probably because of “Stoff und Schnaps”.
There will be artists like Craig David, Daft Punk, FKA Twigs and Dwele from the US 🇺🇸, artists like Bonkaz and Lethal Bizzle from the UK 🇬🇧, UZ from CN 🇨🇳 and even more artists like Aziz Wrijving, GLOWINTHEDARK, Equalz, SBMG, Diquenza, Jonna Fraser, NoizBoiz, ROLLÀN, Young Felix, Yung Internet, Yung Nnelg, James Watss from the NL 🇳🇱.
Hip-Hop’s Global Moment: Kees de Koning X Romain Bilharz
20/10, 13:00 – 13:45 Melkweg (M6 Panel Room) | Lijnbaansgracht 234A, Amsterdam
Hip-Hop’s Global Moment A lively conversation with Romain Bilharz, CEO Island Africa, Island France and Motown France, and Kees de Koning, founder and owner of Top Notch in The Netherlands, on the emerging and exciting new opportunities they see for creative talent in a world that is rapidly getting smaller.
Sony Music presents: The Growth Of Urban Latin & Reggaeton Worldwide
20/10, 17:00 – 17:45 Melkweg (M6 Panel Room) | Lijnbaansgracht 234A, Amsterdam
A panel discussion hosted by Sony Music on the growing influence of reggaeton and urban latin music on pop culture worldwide, their strategies to further grow this market and the great potential the company sees for the future of urban latin music in non-Spanish speaking markets. With Alex Gallardo (Sony Music Latin, ES), C. Tangana (ES) and Servando (VE) as speakers.
This Is Not America: Exploring The European Hip-Hop Market
20/10, 17:00 – 17:45 Melkweg (M5 Panel Room) | Lijnbaansgracht 234A, Amsterdam
Never before has the Hip-Hop industry been this universal. In a world that is rapidly getting smaller, artists and music professionals from all over the world find their place within the Hip-Hop scene, influencing its sound and sonic direction, content and accent, and way of doing business. German input comes from Jakob Paur the online editor and deputy editor-in-chief from the JUICE Magazin.
ADE’s festival program covers the whole spectrum of electronic subgenres, with over 2,200 artists performing in 120 of Amsterdam’s finest music and nightlife spaces. In 2016 the festival attracted 375,000 festival visitors from around the globe, which makes it the world’s biggest club festival.
ADE Playground provides entertainment, engagement and plenty of surprises for the legions of music fans visiting the ADE. The mostly free daytime program features dance music-related exhibitions, films, documentaries, DJ showcases, gear master classes and artist Music Talks.
ADE’s conference tracks offer the business and inspiration platform featuring dedicated programming for business professionals, start-ups, aspiring producers and musicians, students, VJs, visual artists and stage designers. In 2016 the conference welcomed 550 speakers and 7000 delegates.
I hope you enjoyed the article
For more global HipHop related articles chek my previous posts.
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